Google's latest update to its Pixel Launcher brings a long-awaited feature for users in the European Union - the ability to choose a different search engine. This move by the tech giant is in response to the Digital Markets Act, which aims to promote competition and limit the power of dominant tech companies.
Previously, Pixel phone users were locked into using Google as their default search engine, with a Google search bar widget prominently displayed on their home screen. While users could add a widget for a different search engine, they were left with the dilemma of having two search bar widgets cluttering their screen. Now, users have the option to swap out the Google search bar for a competitor's search bar.
A user who captured screenshots shared by tech journalist Mishaal Rahman on Twitter revealed that they received a notification informing them of the new feature. In addition to Google, users now have the choice of selecting DuckDuckGo and Ecosia as their preferred search engines. It is likely that users will need to download the respective search engine app in order for it to appear in the selection list.
It is important to note that this feature is only being rolled out for EU users, as Google aims to comply with the regulations set forth in the Digital Markets Act. This legislation is designed to create a more level playing field for tech companies, fostering competition and innovation in the market.
By allowing users to choose their preferred search engine on Pixel devices, Google is taking a step towards promoting diversity and empowering users to make choices that align with their preferences. This move not only enhances user experience but also contributes to a more competitive landscape in the tech industry.
With the implementation of the Digital Markets Act, tech giants like Google are being held more accountable for their market dominance and are being compelled to make changes that benefit consumers and promote fair competition. As the landscape of the tech industry continues to evolve, we can expect to see more developments aimed at fostering innovation and choice for users.
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