CHICAGO - London-based model Alexsandrah is breaking new ground in the fashion industry with her AI-generated twin. This digital counterpart, created through artificial intelligence, has already made appearances in photo shoots as a stand-in for the real-life Alexsandrah. What sets this virtual model apart is that Alexsandrah receives the same credit and compensation as a human model whenever her AI twin is utilized.
This innovative use of AI in fashion modeling is just one example of how technology is transforming the creative industries. While proponents argue that AI models can showcase diversity, reduce fashion waste, and create new opportunities, critics raise concerns about the potential impact on human models and other industry professionals. Sara Ziff, a former fashion model and founder of the Model Alliance, points out that the use of AI models could further marginalize actual models, particularly those from underrepresented communities.
Women of color, who have historically faced barriers to entry in the modeling industry, may be disproportionately affected by the rise of AI modeling. One of the key issues raised by critics is the potential for AI models to replace human models altogether. Companies like Levi Strauss & Co.
, which recently faced backlash for testing AI-generated models, have clarified that AI is not meant to replace live models or diminish diversity commitments. Despite the controversy, the use of AI in fashion modeling continues to gain traction, with companies like Lalaland.ai leading the way in developing AI models that cater to a wider range of body types and demographics.
Michael Musandu, co-founder of Lalaland.ai, emphasizes that AI models should complement traditional photo shoots rather than replace them entirely. By offering a variety of models with different size filters, AI technology can enhance the shopping experience for consumers and reduce fashion waste.
Additionally, Musandu notes that training AI algorithms creates new job opportunities for individuals in the industry. While some models, like Alexsandrah, see the potential of AI technology to enhance their careers, others, like Yve Edmond, express concerns about the ethical implications of using AI in fashion modeling. Edmond highlights the lack of consent and compensation for models whose images are used to train AI systems without their knowledge.
In response to these concerns, organizations like the Model Alliance are advocating for legal protections for fashion workers. Legislation like the Fashion Workers Act in New York state aims to ensure that models have control over the use of their digital replicas and receive fair compensation for their likeness. Ultimately, the debate over AI in fashion modeling revolves around the balance between innovation and ethics.
While AI technology presents new opportunities for diversity and creativity in the industry, it also raises important questions about transparency, consent, and fair compensation for models. As the fashion industry grapples with these challenges, one thing is clear: the future of modeling is evolving, and both human and AI models will likely play a role in shaping its direction. By navigating this intersection of technology and creativity thoughtfully and responsibly, the industry can ensure a more inclusive and equitable future for all involved.
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